Female leadership: how to deal with stereotypes, overcome difficulties and ageism?

Popular fields of development for women today

The largest number of female leaders are now developing businesses in the field of fintech: here we are talking not only about the classic business in large companies, but also about the direction where the concentration of start-ups, new technologies and solutions that can compete with traditional financial institutions is the highest. Fintech is growing rapidly, and in such dynamic field, women are ready to take risks, make decisions and bear responsibility, so that the company develops faster and becomes competitive in the market. Another area where women are actively developing is food technology. It is the creativity of women and their ability to feel the sphere that help to make this business segment more flexible and adapted to the life of even the busiest people.

Ageism and what to do about it?

A common problem in business is the age bias. You can be full of ideas, but not always your initiatives are perceived positively. People around you may think that due to your youth you are not able to fully assess the risks and think over the strategy correctly. This attitude is often confusing, so it’s important to show the strength of character.

To have a successful career and happy family— is it possible?

We are used to hearing that a successful career and a happy family or a family in general are almost incompatible things. This stereotype has been fought in society for a long time. It all depends on the woman herself, her internal routine and desire to build a balance between work and life. Yes, sometimes this is not easy to do, but it is possible if you feel how much time should be given to the family to ensure the harmonic and healthy relationships. At work, you have to constantly keep in mind a lot of tasks, and the solution is most often required “here and now”. Sometimes it seems like the time in the day is just not enough. When this moment comes, it is important to calmly exhale and understand what you really need. You do not have to choose one thing — you need to set priorities correctly, build a system that is comfortable, first of all, for you.

Difficulties female leader faces?

Finding balance is a serious problem for women in high positions. But, as the practice shows, it is, unfortunately, not the only one. To make other people count with you and hear you is another challenge for women in business. You can develop a cool development strategy, form new directions, assemble a team of strong specialists, set bold goals and achieve them, but sometimes even this is not enough. There were moments in my life when I had to repeatedly prove that I was doing the right thing and leading the team in the right direction. Not everyone can hear you at the first time of asking, so be patient. Another stereotype that has passed from life to work: women are the weaker sex. It follows from this that they are unlikely to succeed in becoming “business sharks”. In such situation, you have to show character, clearly formulate tasks and prove that your proposals can greatly change the situation for the better inside the company or outside it. It is important to defend your position, but with intelligence and the right arguments.

How to build relationships with the team?

A real leader will never work alone and will make every effort to effectively build relationships with the team, to make communication between colleagues comfortable and productive. It is necessary to organise the joint work, so that everyone understands what goal they are moving towards, that they can grow and develop professionally.

Tips for female leaders

The first and most important tip is to set ambitious and bold goals for yourself. The higher the goal and the more obstacles that arise on your way, the better the result will be — it is proven by personal experience. And try to keep work-life balance. It may seem difficult, but after a while, after working on yourself, you will learn to live in multitasking mode and pass everything through your personal filters.



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GenerationS is corporate innovation development platfrom and the largest corporate accelerator across Russia and CIS. Operates since 2013.